Marketing team
Align the numbers. Share the story.
Five people, five dashboards, five versions of "how did the campaign do." A marketing team uses OpenX to make one shared source of truth every teammate's AI builds from - so the narrative stops drifting.
1. Connect your data
Bring your signup and campaign data into the workshop - a connection on the canvas, fed by your
product events (or a simulator to start). Route it onto a GrowthMetrics surface.
2. Crystallize a source of truth
Ask Azi for the number the team keeps re-deriving, and save it:
run_adhoc_warm_query, then proposes the saved query via manage_proposals; you accept in the portal.signups-by-campaign - weekly signups grouped by campaign." Azi proposes it; Run, approve, deploy.signups-by-campaign is now an API and an MCP tool - the answer everyone's AI uses.
3. Read it from any AI
fai mcp install https://openx.fathym.com/oi-api/mcp --name openx --auth "TOKEN", then ask Claude,
ChatGPT, or your own agent "how did each campaign do this week?" - same answer, every brain.
4. Build the next - reviewed
Ask any AI: "add a referral-signups feed and show it next to campaigns." It proposes the new connection + query; you accept in the portal (the right teammate signs off per access rights), and it ships.
WHY IT MATTERS
One source of truth, many brains
The campaign numbers stop being five people's guesses. They're one crystallized answer, owned by the team, that every AI - and every teammate - reads the same way.
5. Compound
Each accepted query is a new shared source of truth. Add teammates and it grows - a shared vault, review on your team's time, the narrative aligned. Start as a team of one; grow into a team.
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